Marketing

The Hidden Power of Words

How verb tenses, word sounds – even abbreviations – shape perceptions, behaviour and trust in a digital world Read More

Prof. Mary L’Abbé wants to restrict the marketing of unhealthy food to kids – and their parents Read More

U of T startup Exact Media finds a way to turn excess space into a business Read More

Currencies with a high face value such as the Japanese yen make people feel wealthier Read More